Project Overview
We developed a comprehensive business website for World Class Shows, an organization dedicated to hosting and promoting international trade shows. The platform not only marketed upcoming events but also served as a centralized hub for exhibitors, press, and attendees.
Key Features
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Event Marketing Pages
Each upcoming trade show was showcased with a dedicated landing page, including dates, venue details, and exhibitor highlights. These pages were optimized for SEO to maximize visibility. -
Exhibitor Portal
We built a secure exhibitor section that allowed participants to:- Register and pay for booth space online via Stripe integration.
- Access setup guides, schedules, and participation requirements.
- Manage account information and invoices.
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Press & Media Hub
A press center was created to distribute press releases, event images, and marketing materials, enabling media partners to easily cover the events. -
Dynamic Scheduling System
We integrated an interactive schedule that automatically updated as exhibitors or event times changed, ensuring attendees had the most current information. -
Branded Theme
The entire site was designed around World Class Shows’ brand colors and identity, creating a professional, consistent, and visually appealing experience.
Technical Challenges & Solutions
- Payment Security: We implemented SSL encryption and followed PCI compliance guidelines for safe and reliable transactions.
- Scalability: Designed the site with modular components to easily scale for multiple trade shows annually.
- Content Flexibility: Used WordPress as the CMS so the client’s team could independently update schedules, press releases, and event announcements.
Outcomes
- Increased exhibitor sign-ups through streamlined online payment and registration.
- Improved brand recognition with a cohesive digital identity that matched print and on-site branding.
- Reduced administrative workload by automating press distribution and exhibitor communication.
- Boosted engagement through SEO-optimized content and social sharing tools.
Lessons Learned
This project emphasized the importance of balancing exhibitor needs with attendee experience, ensuring both groups found value in the platform. It also reinforced the need for flexible design systems that can adapt to recurring, large-scale events.